Marketing projectthe puzzle phone Essay Example | Topics and Well Written Essays - 1250 words

Marketing projectthe puzzle phone - Essay Example Although there are many other companies operating in the mobile phone industry but in terms of market share iPhone and Samsung are the leading brands. However for surviving in such a competitive market our company is offering some specific features that will help us create product differentiation. Puzz phone is a phone with distinctive, advanced and innovative features at affordable price. Our pricing strategies are very much different from our competitors as we are offering customized products at affordable price. Puzz is also trying to come up with new innovative technological features in order to compete with brands like Samsung. Puzz phone offers more variable features to its customers and that is what will help us to attract new customers. Our company also takes lesser time to assemble customers’ product. There are various factors that are considered to be the strength of Puzz Phone, however the important ones are its price and high customization. We offer variability in price so customers are allowed to choose according to their preferences. The price advantage provided by Rubik incorporation helps attracting a lot of customers. High customization helps customers selecting the features of their own choice. The demand of every customer is different from the other. Puzz phone helps people to express their own different character and personality through their phones. There are some features of the phone that do affect the brand image. These features are the low productivity and efficiency of the phone. The high customization being offered by the company does affect the productivity of the brand. The company however is trying to overcome the drawbacks in order to cater with the complaints of the customers and establish long term loyalty of the customer. Rubik incorporation is also trying to adopt useful marketing strategies for fulfill their mission and vision. The mobile phone industry is considered to be the